Le Domaine
Project
Year
Solution
Roles
Le Domaine - Brand creation
2024
Brand creation - Website / ledomaine.dk
Branding
UX Research
​UX Design​
Video Editing
Ad Hoc Creatives
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Le Domaine is a wine importer with a passion for authentic storytelling. The are deeply committed to showcasing Grower wines – wines made and sold directly by the winemaker. Their approach emphasizes transparency, personal connections, and the celebration of each grower's unique story.
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The challenge was to create a Brand identity that stood out in a market dominated by minimalistic, heritage-style brands. The goal was to craft something youthful, vibrant, and adaptable while capturing the essence of the people behind Le Domaine
A Fresh Take in a Busy Market
The solution was initially to design a logo and brand identity that conveyed a sense of freshness and energy, with scalability in mind. The result was a versatile symbol that could expand both horizontally and vertically, affectionately dubbed the "infinity logo" by the client. This modern twist reflects the company’s dynamic approach, distinguishing them from the more traditional wine-import market.
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The color palette was inspired by the rich, varied tones found throughout the winemaking process—from the earthy hues of the vineyards to the deep, warm colors of the cellars. This grounding in the craft of winemaking ensures the brand feels both deeply rooted in tradition and energetically vibrant.
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In addition to the visual identity, I created dynamic webpage video presentations and managed other creative tasks to ensure the brand had a fully cohesive presence across all touchpoints.
